About the Company

It Takes A Village To Feed One Child (ITAVTFOC) is a 501(c)(3) nonprofit organization founded in 2017 to combat food insecurity in Pennsylvania’s most vulnerable communities. As a state sponsoring organization for the USDA Child and Adult Care Food Program (CACFP), ITAVTFOC serves over 150,000 meals monthly to children, seniors, and at-risk individuals across five counties. With a 100% minority-led leadership team, the organization is dedicated to equity, community empowerment, and operational excellence.

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The Situation

The organization’s leadership wanted to refresh their brand presence to reflect the growth, credibility, and professionalism ITAVTFOC has achieved since its inception. While open to reviewing creative options, the client was deeply attached to their existing logo because of its strong recognition and emotional connection within the community. The challenge was to respect that attachment while still enhancing the brand’s usability and consistency.

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The Strategy

We developed a series of alternative logo concepts that retained the essence of ITAVTFOC’s mission—nourishment, care, and community—while exploring ways to improve scalability, legibility, and adaptability. Alongside these explorations, we prepared a comprehensive brand guide to ensure consistency in colors, typography, imagery, and messaging across all brand communications.

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The Logo

Although several updated logo concepts were presented, the client ultimately chose to keep their original mark, citing its deep ties to the organization’s history and recognition in the communities they serve. Our role shifted to refining rather than replacing—making subtle adjustments to improve spacing, alignment, and file formatting for modern applications.

We also developed a set of logo variants—such as seal, square, horizontal, and wordmark formats—that maintained the same visual identity while giving the organization greater flexibility across print and digital platforms. The retained mark, depicting a child being gently spoon-fed by a caregiver, remains a powerful emblem of ITAVTFOC’s mission, embodying compassion, trust, and hands-on impact.

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Marketing Collateral

A full suite of collateral was created using the refined brand standards, including brochures, flyers, banners, and apparel. Each piece employed the updated logo variants, the gold–black–orange–gray color palette, and clean Helvetica typography to maintain consistency and strengthen brand recognition.

Digital Media

Digital assets were produced to support ITAVTFOC’s online presence, including social media graphics, campaign templates, and a branded video intro for mission-focused content. These assets extend the organization’s voice and visual identity into digital channels while reinforcing its Caregiver brand archetype.

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The Website

A modern, mobile-friendly website was developed to serve as the organization’s digital hub. The site presents ITAVTFOC’s mission, impact metrics, and community programs with clear navigation, accessible design, and strong calls to action for donations and volunteer opportunities. Built with responsiveness in mind, the site provides an optimal experience across desktop, tablet, and mobile devices.

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Positioning for Success

Through this brand enhancement process, ITAVTFOC retained the authenticity and recognition of its original logo while elevating its flexibility and performance. The updated guidelines, expanded logo variants, and modernized assets ensure the organization is well-positioned for greater visibility, stronger partnerships, and lasting community trust.

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